Shine Brighter!

The Halley & Herschel Shine Brighter campaign for the Cosmic Starlight Polo was created with the intention of showing off an otherwise unappealing piece of clothing. The concept I created surrounded a bowling polo that I picked up from the thrift store, but really caught my eye. The posters aim to capture attention through bold colors and dramatic lighting, ultimately conveying the unique and unconventional nature of the product.

For this project, I did just about everything entirely on my own, save for modelling the actual product and the creation of the mockups used to present the campaign in a real environment. I created the brand, its identity, and enacted all of the art direction; from beginning to end.

The lighting effects in these posters were done entirely in-camera, using a combination of long exposure and a variety of LED lights. I also had the opportunity to work with a live model in this campaign, which was a new experience for me.

 

mockups courtesy of freepik.com