Dr. Nut was a locally-produced soft drink in the greater New Orleans area roughly between the 1930s-70s. It’s flavor profile was known for it’s distinct almond taste; somewhere between a modern day amaretto sour and Dr. Pepper.

Our assignment for this class was to revive and advertise a dead or dying brand, and my group chose Dr. Nut from our given options. Our group also chose to do radio ads as a secondary media; other group examples included videos and written ads.

The tasks for this assignment also included criteria to target ads for Boomers (Baby Boomers) and Zoomers (Gen Z), so we made different sets of each media type for the corresponding age bracket.

Our campaign themes were focused around the New Orleans-based audience, leaning into the motifs of Springtime and the holiday Mardi Gras.